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Winning Ways – Our Story

About us

Empowering People, Every Day

Fitness First is one of the world's leading health and fitness companies owned and operated by Landmark Group, a leading retail organization in the Middle East. We have over 70,000 members in over 44 clubs across 35 locations across the UAE, Bahrain, Qatar, Saudi Arabia, and Kuwait.

We offer world-class facilities, the latest innovation, internationally accredited fitness experts, and the warmest customer experience.

Convenience is at the heart of everything we do. That's why you'll find our fitness experiences cater to your every need. We are open 7 days a week, have unlimited complimentary classes plus incredible added value through our Good Vibes program. Fitness First is a global brand that originated in the UK — backed by an experience of over 20 years. Our purpose is clear: We are Fitness Leaders who inspire people to go further in life. Across the region, we align all members of staff under this purpose, working to bring health and fitness into more people's lives.

We know that the biggest barriers to fitness are time and motivation, so we are inspiring people to work on their fitness in a way that suits their style and fits their increasingly busy lives. We bring this to life for our members through a new fitness philosophy, innovative fitness products, an enhanced club environment, a focus on service and expertise, and the development of a connected fitness platform.

Our brand belief is that fitness gives you the confidence, energy, and self-belief to go further in life.

About UsAbout Overlay

Vision

We know that the biggest barriers to fitness are time and motivation, so we are inspiring people to work on their fitness in a way that suits their style and fits their increasingly busy lives. We bring this to life for our members through a new fitness philosophy, innovative fitness products, an enhanced club environment, a focus on service and expertise, and the development of a connected fitness platform.

About Overlay

Mission

We know that the biggest barriers to fitness are time and motivation, so we are inspiring people to work on their fitness in a way that suits their style and fits their increasingly busy lives. We bring this to life for our members through a new fitness philosophy, innovative fitness products, an enhanced club environment, a focus on service and expertise, and the development of a connected fitness platform.

About Overlay

Vision

We know that the biggest barriers to fitness are time and motivation, so we are inspiring people to work on their fitness in a way that suits their style and fits their increasingly busy lives. We bring this to life for our members through a new fitness philosophy, innovative fitness products, an enhanced club environment, a focus on service and expertise, and the development of a connected fitness platform.

About Overlay

Mission

We know that the biggest barriers to fitness are time and motivation, so we are inspiring people to work on their fitness in a way that suits their style and fits their increasingly busy lives. We bring this to life for our members through a new fitness philosophy, innovative fitness products, an enhanced club environment, a focus on service and expertise, and the development of a connected fitness platform.

About Overlay
About Vision
About Overlay

Mark has etched his mark across diverse fitness landscapes throughout the globe. Prior to his role with Fitness First, he served as the Senior Managing Director for Evolution Wellness Holdings Asia, stationed in Bangkok, Thailand. In this key position, Mark was responsible for leading the multi-brand business across Thailand and Singapore. He was also a part of the Asia Executive Board, which was responsible for implementing and steering a multi-country operations strategy for the company in the region.

Mark BuchananChief Executive Officer
About Landmark Group

An Organisation inspired by dreams & led by purpose.

Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to deliver exceptional value consistently, the Group operates over 1,900 outlets encompassing over 25 million square feet across the Middle East, Africa, and the Indian sub-continent. Landmark Group has a strong workforce of over 50,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Iconic, SportsOne, Max, Shoexpress, Home Centre, Home Box, Emax, and LandmarkShops.com. In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world's leading fashion and footwear brands in the countries where it operates.

Speak to the Team

How Can We Help?

We want to help our members go further, so if you have any suggestions about our clubs, classes, personal training sessions, etc. Please contact us.

Contact Us
Work With Us

Let's Reach Your Fitness Goals Together

We are an ambitious company and we're always looking for great people to join our team – from personal trainers, group exercise instructors and club managers to our front-of-house teams. We're committed to training, so you'll be encouraged to improve your existing skills while you develop new ones. We also provide our Staff with amazing privileges and benefits.

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